When you’re sitting at your desk dreaming of starting your own business, the barriers may seem as daunting as a track of high hurdles. The good news is there’s an efficient way to help you raise your odds for success: a franchise system.

With a great franchise, you gain the collective experiences of many successful business owners who over the years have helped the franchisor perfect a system, the proven procedures that provide a roadmap to long-term success.

The beauty of the system is it’s all of a piece. You follow the franchisor’s guidelines for everything from how to set up your shop, to how to train employees to how much money you should have on hand to get you through the initial startup phase. As you struggle to learn the system, a good franchise will offer lots of training and ongoing support to get you across the finish line.

While, as with everything in life, there are no guarantees, if you do your research and select a franchise that matches your skills and interest, you have a far greater chance of success than with almost any other type of new business.

Much expertise has gone into developing this system, part of the strategic positioning of the brand, but it does no good if the franchisee decides to veer away from it. So while a franchise system is one of the best ways to lower the risk for starting a business, the one rule of thumb is you must be willing and eager to follow the system. Or don’t buy a franchise.

The Beauty of a Franchise System

Upfront training

This can mean more than 50 hours in classroom learning plus more instruction on the job for you and your employees.

Ongoing support

An answer to a question is a mere phone call away. A quality franchise company will have experts to support all of your most crucial needs, whether those are staffing and training, or advertising, or sourcing inventory.

Guidelines for setting up an office/store

The franchisor will have exact specifications for the type of furniture, fixtures and supplies to purchase — as well as the number of employees you will need.

Advertising/Marketing Program

Some franchisors have national ad campaigns for which you will have to contribute, and others will help you run a local marketing program. Either way, you can be sure the franchisor will have established, proven advertising programs for you to use.

Support on leasing

Many franchisors will help you not only choose a location but also negotiate a lease. The franchisor will know what demographics make a superior location. They will share that info with you because they want your business to be in a great location.,

If you think of the system as a set of wings that will enable to you to fly, rather than a set of constraints, you will be on your way to success. But if you’re the type of person who likes to make it up as you go along, you may want to consider an independent business instead. Only then, you’ll have to develop a system of your own.

Ready to make your dream of becoming an entrepreneur come true?

Get your free evaluation today!

Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a franchise coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at dcitrenbaum@gmail.com or at (484)278-4589.

© Dan Citrenbaum 2023

From time to time, you may wonder what it might be like to run your own business. You would be in charge of your own time. You could pocket all the profit that results from your labor. You could tap your natural ingenuity and try out your great ideas. Best of all, you would be master of your own destiny. While you get all the upside, you also bear all the responsibility when trouble hits. Knowing this causes potential owners to feel fear and trepidation – so that often they abandom their dream of ownership and continue in their stultifying day job. But what if there was a way to minimize your risk and get all the benefits of owning your own business? The answer is actually within easy reach. With a franchise, before you even invest a dime, you know everything you need to know to succeed. You get a proven system, upfront and continuing training, support for everything from setting up your office to buying equipment and supplies, and you know from the get-go exactly how much your startup costs will be.

10 Questions To Answer Before Purchasing A Franchise

The most important issue becomes your research, how well you make a match with your interest, skills, and expertise to a franchise whose system and support stands up to scrutiny.

First About Yourself

1. How much money do I want to invest?

A good rule of thumb: You will need enough to pay startup costs as well as your living expenses until the business becomes profitable.

2. Do I have the ability to put in long hours during the startup phase?

If you have significant responsibility caring for a sick relative, you might want to review your timing.

3. What types of skills do I bring to my new business?

Perhaps you’re great at sales, managing people or accounting. Whatever your strengths, you want to choose a franchise that capitalizes on them.

4. Do you enjoy working with people or prefer working alone?

You can find a franchise that matches your preference. For example, you could choose a business support service or a retail store.

5. Will your business be your primary source of income or a secondary career?

Called semi-absentee, there is a whole category of franchises for those who wish to work part-time.

About The Franchisor

6. How much are the initial startup costs?

You can find everything you need to know in the Franchise Disclosure Document, which every franchisor is required to disclose to potential franchisees. Look at Items 5-7.

7. How long has the franchisor been in business? Any glaring litigation history?

You’re looking for proof this is a company in good standing. Check Items 1-4 in the FDD. You will also want to learn how many franchisees have gone out of business.

8. Do I have a good rapport with the franchisor’s executives?

Through multiple interviews and meetings, you will need to determine if you want to work closely with these people. Do you trust them? Are they likable?

9. What obligations does the franchisor place on franchisees?

All franchisors will be highly specific on how the business is run. After all, they have a brand to protect. Check for restrictions on territory, resale, and royalties. Decide if any of these are too onerous for you. It’s always a good idea to consult a franchise attorney.

10. Is the support and training everything the franchisor advertises? Would a large number of franchisees buy this franchise again?

As the most important question in the bunch, you should plan to invest a significant amount of time calling and interviewing franchisees — whose phone numbers you can find in the FDD.

Ready to make your dream of becoming an entrepreneur come true? Get your free evaluation today! Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a business coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at dcitrenbaum@gmail.com or at (484) 278-4589.

When shopping for a franchise, knowing how to separate the wheat from the chaff takes expertise. Consulting a franchise coach can help you ask the right questions and zero in on key issues that can mean the difference between success and failure.

While you will find a seemingly endless supply of information about franchises in any internet search, you can save yourself a lot of time and aggravation by consulting an expert who has made his or her career studying the ins and outs of what makes a great franchise.

And since one of the attributes of successful business ownership is having the wisdom to know when you should rely on the expertise of others, your first test comes during your research phase.

To be sure, there are some clunker franchises out there. But to understand how the best franchise operations work, you need to have some idea about what they should offer, and what your expectations should be. If you’re not careful, you could find yourself with a franchise with subpar training and worthless support that ends up costing you your business.

The bottom line: You want value for your money, and the costs can be significant. With the best franchises, the value far exceeds the cost.

A good franchise can provide you all the knowledge you need to have a successful business, unlike an independent startup, where you have to guess the costs and estimate the potential revenue stream. A franchise operation already has a proven system, developed over time with a successful network of franchisees who came before you.

Without exception, franchisors will tell you they have excellent training and hands-on support to help you with every facet of your new business. And some surely do. But their job is to sell you their franchise, so they may leave out the part about a recent turnover in their training staff that has left the program in disarray.

Of course, the best way franchisors can maximize their income is to create the best environment for their franchisees to succeed – spectacularly so. Unfortunately, this isn’t always the case, which is why the research phase is so important.

A franchise coach can help steer you to specific franchisors, based on a thorough assessment of hundreds of franchise operations over the years. Another important goal is to match a franchise to your basic skills and personal profile — so that you can make a good living and enjoy your work.

The Benefits of Tapping the Expertise of a Franchise Coach

A franchise coach can help you figure out:

• What type of franchise you should research — based on your interests, skills and personality
• How well the franchisees have been succeeding
• How to evaluate the FDD
• How to assess franchisees’ and franchisor operations
• How well the franchisor prepares franchisees in the set-up phase
• How good the franchisor’s training program is, which includes answering questions, such as: Do you connect well with the support staff? Do you like them? Are they hands-on? Do they know what they’re doing?

In addition, as you continue your research, a franchise coach can help you answer questions that arise along the way. And best of all their service is free to you since they are paid by the franchisor.

As in every endeavor, you want to capitalize on every advantage you have, so consult the experts and get the edge in your search for your perfect business opportunity.

Ready to make your dream of becoming an entrepreneur come true?

Get your free evaluation today!

Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a franchise coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at dcitrenbaum@gmail.com or at (484)278-4589.

© Dan Citrenbaum 2023

While it may seem counter-intuitive, starting your own business can actually be your low-risk career move. That’s because continuing as an employee is a risky proposition in today’s economy. The data shows that the longer you remain an employee, the higher your risk of being laid off or downsized, while the longer you remain a business owner, the lower your risk of finding yourself without a job.

While it’s true that the first year of business ownership can be riskier than the first year of new employment, just like building equity in a new house, you create a future with a business of your own. One of the reasons starting a business from scratch carries risks is that you have to operationalize your vision. You need to figure out the cost of your expenditures — for everything from marketing, setting up an office, hiring employees, etc. — to get your business off the ground. Then, the big question is how much revenue will you earn to cover those expenditures? And do you have the capital to keep it running while you figure it all out? Obviously, revenue-building is a gradual process as you establish a customer base. Unless you’ve done it before, you have to guess your likely costs and eventual revenue. A great way to minimize your risk and remove the guesswork is to invest in a franchise — where everything has been done many times before. A good franchise already has a proven operating system that can nearly guarantee success — so long as you’re committed to follow that system. Sure, being a business owner requires entrepreneurial thinking, but so does being an employee these days. Employment experts now estimate employees will need to reinvent themselves every three years. The difference is business owners get to keep all of their profits. So when you factor in the reduced risk of buying into a great franchise system and the increased risk of continuing as an employee, it certainly seems worthwhile to start looking into whether you might be able to find the perfect franchise to match your interests and your skills and take control of your career destiny.

The Perks Of A Good Franchise Include:

A system of support and training.

Not only will you have lots of phone and in-person meetings before you ever sign any contracts, you will also have training for yourself and your employees on everything from how to set up your store or office to ongoing support to answer questions as they arise.

A network of fellow franchisees.

As part of your research, you should interview lots of franchisees to see how they’re doing, whether the franchisor has lived up to its promises and whether they would make the same purchase again. Are their profits what they expected? This group can offer invaluable insight into the ongoing issues they face in the very same business you will enter.

Knowledge of how much it will cost.

All franchise companies are required by law to file a Franchise Disclosure Document (FDD), which lists everything from the initial and ongoing costs, plus details on operations. Some franchisors will even list earnings claims.

A full accounting of potential financial pitfalls.

You can also learn in the FDD if the franchisor has any financial irregularities in his past, from litigation to a history of bankruptcy filings. Other questions you can get answered include: What types of restrictions might exist for selling the franchise? How are territories allotted? After all, you don’t want the same business locating across the street from you. While you can learn a great deal from your own research, we also strongly recommend you consult a franchise attorney and accountant to help with some of the fine print. A good franchise coach, who has already vetted many of the franchises, can also offer invaluable advice as you go through your selection process. So, when you open your business, you can feel confident that you’ve got all the answers you need to succeed.

Ready to make your dream of becoming an entrepreneur come true? Get your free evaluation today! Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a business coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at dcitrenbaum@gmail.com or at (484) 278-4589. 

Always wanted a career that allowed you do well and do good? Whether that be tutoring, promoting the use of green energy or helping people cope with aging, franchising offers many opportunities to advance your career while satisfying your spiritual goals.

For starters, you can enter a career based solely on interests rather than experience, allowing you to make a clean break from a 9-to-5 existence that provides no personal fulfillment and toward something about which you care deeply. So if you hate spending your days looking at spreadsheets full of numbers or selling the latest throwaway widgets from China and wish you could have a direct impact on people’s lives, a franchise can give you the tools you need to succeed in this entirely new line of work. A good franchiser will help train and guide you in your new profession and offer a proven system for operating your business. You will also gain the advantage of a network of franchisees, who can offer additional support and expertise. By contrast, with an independent startup, you would have to figure out your operating model from scratch and guess how much working capital you will need to succeed. With a franchise, you can get answers to your questions: How much money will it take to get your business up and running and how long will it take to get to profitability? And you can find out well before laying out any money whether you have the skills and the inclination to operate this type of business.

5 Steps To Feel-Good Franchising

In five simple steps, find your way to a feel-good franchise that is right for you.

1. Set Your Goal

You need to figure out exactly how you want to have an impact on your world. Look around and notice the arenas in which you might have the most to contribute, whether this connects more to personal skills, such as sales expertise, or interests, such as working with children. Browse the web. Make lists.

2. Inventory Your Personal And Professional Strengths

You may not want to stay in your current career, but what skills have you gained that can transfer well to another field: Are you good with people? Do you have a knack for the mechanical? Are you detail-oriented? Or do you prefer to work on your own? You will likely fare better in a field where you can draw on strengths you’ve honed over years of professional development.

3. Research Franchise Categories

Let’s say you want to help improve the environment but know nothing about environmental science. Did you know there are franchises that help people adapt their homes with everything from insulation to solar panels. Or maybe you want to work with children. You’ll find everything from tutoring to child care among franchise opportunities.

4. Meet With A Franchise Coach

Get a whole extra layer of extra vetting through the franchise coach, whose profession it is to study different franchisors and whether their support systems are up to snuff. Their experience matching clients with franchises makes them a font of expertise about why some systems work better than others.

5. Talk To Franchisees

Once you have selected a franchise or two to research in depth, get their Franchise Disclosure Documents — which they are required by law to provide to prospective franchisees — and find the list of franchisees, currently operating and defunct. Write up your list of questions — you may want to consult your franchise coach for help with these — make your calls. Politely ask them for their time, then, at their convenience, learn how they’re doing, whether they would buy this franchise again, and how long it took for them to start operating in the black. If you’re ready to find meaning in a career of your choosing and expand your financial horizons, start your five steps to feel-good franchising today!

About the author

Ready to make your dream of becoming an entrepreneur come true? Get your free evaluation today! Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a business coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at dcitrenbaum@gmail.com or at (484) 278-4589.

Franchisors offer incentives to help veterans start their own franchises.

Don’t know anything about starting a business but are determined to take control of your employment destiny?

If you’re a military veteran, the International Franchise Association (IFA) thinks you’re particularly well-equipped for a franchise. And they’ve got a program to help you take a leap into entrepreneurship and a career in which you can use the skills you’ve acquired in the military.

VetFran was founded as a special program within the IFA in 1991 to help veterans returning from the first Gulf War as a way to thank veterans for their service, according to the IFA.

Then in 2011, the IFA launched Operation Enduring Opportunity, a partnership with several organizations, including the U.S. Chamber of Commerce and the U.S. Department of Veterans Affairs, to help the large influx of veterans transitioning to civilian life get into franchise careers. The program has been a great success.

Through VetFran, many franchisors will waive 10 percent to 25 percent of the franchise fee, which can help veterans hire staff as they get their new businesses up and running.

In the last three years, more than 150,000 veterans have started careers in franchising, more than 5,000 as franchise owners. Now, one out of every seven franchise businesses is owned by a veteran of the U.S. military, according the IFA.

This is clearly a win-win partnership for both sides.

Franchising offers one of the very best paths to starting your own business for those with little or no experience in the business. With a proven system, training and ongoing support, novices get a franchise team to show them the way to success, helping them troubleshoot the rough spots along the way. As the IFA points out, the system is not dissimilar to the structure of military life.

While veterans can expect a little extra special treatment as thanks for their service to the country, franchise companies benefit from the particular strengths veterans bring to the franchise.

Before you or a veteran you know starts second-guessing all the ways he or she is not qualified for a career in franchising, consider the following list, compiled from articles written by Franchisors or IFA officials.

The Treasured Traits of Veterans Prized by Franchisors

Integrity and Honor

Ingrained through their military training, veterans learn firsthand the importance of executing orders with dedication to accomplish a common goal.

Respect for Rules of Operation

A military operation requires everyone to do his job. A franchise requires franchisees to follow the proven system of the franchise company to succeed. In both one person implements a plan prepared by others with proven experiences.

Leadership Training

Business ownership requires the type of leadership the military teaches. An owner is responsible for the business, its employees and, of course, accountable to its customers.

Discipline

When the buck stops with you, you need a disciplined work ethic, especially during the early days as you build your business to profitability.

Character

Overcoming obstacles, an everyday activity for soldiers in the military, builds the kind of character necessary for business ownership.

Teamwork

In the military, soldiers learn to put the success of the mission ahead of their own interests. This dedication to teamwork well suits the needs of franchisees to work with franchisors in a cooperative manner to maximize success.

To pursue the opportunity available through VetFran, veterans should check out the website and complete the toolkit at www.vetfran.com/toolkit-sign-up/. You’ll find a list of franchises that offer incentives to veterans, as well as greater detail on what it takes to purchase a franchise, such as investment of capital and time for research.

Ready to make your dream of becoming an entrepreneur come true?

Get your free evaluation today!

Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a franchise coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at dcitrenbaum@gmail.com or at (484)278-4589.

© Dan Citrenbaum 2023