Tired Of The Same Old Same Old? Try A Franchise!

Are you cruising along in a job that you can do with your eyes closed, maybe even with your hands tied behind your back? Everything is humming, and your industry seems solid.

Then, bam! Something happens that shatters all your old assumptions and you start to wonder, what are my options?

That’s what happened to Dennis Clouser, of Tampa, Fla., who, as a mechanical engineer, had spent 30 years in the electrical connector industry.

His last job with the billion-dollar company ITT Corp. ended abruptly after his division’s largest customer, a military contractor, pulled its business once the federal government imposed massive across-the board cuts as part of “deficit reduction sequestration” in early 2013.

At the age of 51, Clouser received a six-month severance package, and the company made classes available to him to help him figure out his next stage. One of those classes introduced him to the option of a franchise.

Before long, Clouser lined up another job doing exactly what he had been doing for 30 years. But doubts soon started creeping into his mind.

“I thought, is this it?” Clouser recounted. “The hell with it. I’ll take a chance on myself for once instead of doing what I’ve been doing until I die. Maybe I can do something different.”

He had a couple of friends with franchises, and he thought, well, if they can do it, maybe he could, too.

With the help of a franchise coach, he started doing his research.

“101 Mobility really grabbed me,” he said, referring to the franchise that sells mobility equipment, such as stair lifts, auto lifts and ramps to help people with disabilities stay in their homes. “I could help people instead of making bombs to blow them up.”

Clousen felt a personal connection to the mission of helping people deal with their mobility issues around the house since two members of his family had suffered amputations that resulted from complications from Diabetes.

While Clausen was confident about his mechanical abilities — “I can put anything together” —when it came to the other aspects of running a business, from bookkeeping to managing payroll and benefits, he felt less sure of himself. That’s where the franchise company’s support really came in handy.

“101 is fanatical about opening steps,” he said. “There are biweekly meetings with people in corporate” where they discuss everything from finding a location, negotiating a lease to paying taxes.

“They manage you every step of the way,” he said. “I wouldn’t have been able to open without learning what I learned from them.”

As part of the preparation process, he talked to franchisees, some of whom were more helpful than others, but he finds the idea of sharing one’s experiences one of the most compelling aspects of having a franchise.

For example, he particularly likes the franchise’s new program, “Talk to a Franchise,” where he, now as an existing franchisee, talks to three or four potential franchisees on the phone, and they get the opportunity to ask him whatever questions come to mind.

“I’m really blunt with them,” he said. For starters, he tells them starting up a franchise is a lot of work.

After two years with his new business, while he acknowledged making some mistakes along the way, he would definitely do it again.

The difference is now he’s got total control of his life. And while he knows he may be working until 9 p.m. doing an evaluation of someone’s home, if the water sparkles particularly bright one sunny day, and an empty parking space beckons from St. Pete’s beach, he knows he can take an hour for a swim if he feels like it.

Not a bad living. Not bad at all.


About the author

Ready to make your dream of becoming an entrepreneur come true? Get your free evaluation today! Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a business coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at [email protected] or at (484) 278-4589.

Achieve Work-Life Balance in the American Workforce — Start your Own Business

If you thought tech companies were the new frontier for work-life balance, think again!

With the recent news of the personnel horror stories from one of the tech behemoths of the Northwest, discussions on social media about how to achieve optimum work-life balance are off the charts.

The sad fact is, when you throw your lot in with a big corporation, you give up control. Most American companies provide more lip service than actual quality-of-life perks.

Many give far fewer vacation days than their European counterparts, and whether it’s corporate culture or peer pressure, American men and women take far shorter leaves after the birth of a new baby than in corporations in most parts of the globe. And most can forget about seeing their children’s afternoon soccer games or track meets.

The one way to get the balance you need to achieve fulfillment from family as well as work is to own your own business. And one of the quickest, low-risk ways to get started is with a franchise.

That’s because a franchise comes with everything you need to help you achieve success. There’s no guess-work here. All the details — and the kinks — have already been worked out for you. What you get for your money is a complete operating system, as well as ongoing support and training.

Even better, you get a network of franchisees, who can offer you advice based on actual experiences. The most important time to tap into this valuable font of knowledge is before you sign any contracts.

Current and former franchisees will give you the truth of their own experience, how the franchise has worked for them and which skills and experiences help them the most with operating the business. Former franchisees can tell you what didn’t work. Talk to as many as possible.

The other great attribute of franchising is all the great information available to you in the Franchise Disclosure Document, which the Federal Trade Commission requires all franchisors to disclose to potential franchisees.

You can learn all your upfront costs, the history of the franchise and its executives and some franchisors even report franchisee earnings.

What’s so great is that all this available information gives you the ability to select a business that will perfectly suit your individual experiences and interests.

With so many options available in the world of franchising, from business to business services to retail operations, there’s no time like the present to explore your options to find the balance you can now only dream about.

Ready to make your dream of becoming an entrepreneur come true?

Get your free evaluation today!

Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a franchise coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at [email protected] or at (484) 278-4589.

© Dan Citrenbaum 2019

Want to Earn a Million Bucks? You Ought to Consider Owning Your Own Business

Remember those carefree college days when you declared your major and thought that what you really wanted was a job that would make you a good living and, if all went well, you would one day earn a million dollars?

A million dollars doesn’t seem like so much money anymore with the number of billionaires proliferating about as fast as the middle class is shrinking. And you’ve realized that tying your future to someone else’s trajectory has its risks.

The fact is you’re far more likely to become a millionaire by owning your own business than any other method. But, as we all learn sooner or later, it’s not really about the money. It’s about finding fulfillment in your work, feeling appreciated for what you do and controlling your own destiny.

About two-thirds of American millionaires are self-employed, according to the authors of “The Millionaire Next Door: The Surprising Secrets of America’s Wealthy” by Thomas Stanley and William Danko. Three quarters of them consider themselves entrepreneurs, and most of the rest are self-employed professionals, such as doctors and accountants.

Many of these millionaires write Stanley and Danko, got that way by focusing on the “delayed gratification” of building their business, rather than on simply getting a paycheck.

The same can be true of a creating a large, profitable business. Start slow and steady with a good idea, add hard work and realistic goals and build a flourishing business.

One way to make this happen, particularly for those who have no experience in the business they would like to get into, is to buy a franchise — which comes with all the backroom expertise, ready-made marketing and ongoing support and training. And you get to reap all the profits derived from your labor.

To fully explore your options, it’s a good idea to consult a franchise coach who can help connect you to a set of franchises that have a good track record, and you can start investigating.

In addition, you can find a whole lot of good information online, but there’s nothing like the information you can gain by working out some shoe leather. Go talk to franchisees, learn from people who are succeeding and find out what has worked for them or what mistakes they wish they hadn’t made.

In an age of consolidation and buyouts, act now to free yourself from dependence on a boss or a company that could change at any moment. There’s no point sitting on the sidelines a minute longer.

Ready to make your dream of becoming an entrepreneur come true?

Get your free evaluation today!

Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a franchise coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at [email protected] or at (484) 278-4589.

© Dan Citrenbaum 2015

Starting a Business Doesn’t Have To Be as Risky as You Think

Any challenging endeavor — like hiking the Pacific Coast Trail, rafting down the Colorado River or starting your own business — offers the thrill of success. And just like you wouldn’t start a 30-day hike without preparation, you shouldn’t start a business without first doing your research.

All you have to do is read Bill Bryson’s “Walk in the Woods,” a laugh-out-loud telling of his adventures on the Appalachian Trail that result from a wretched lack of preparation, to know the importance of planning ahead.

When it comes to your money and your livelihood, little failures along the way are not so funny.

Good preparation can turn the odds in your favor. You should know as much as you can before laying any of your money on the line, and one of the best ways to get the most information about your future business is to try a franchise.

With a franchise, you can break out of the gate with a head start.

All you have to do is take the time to do your research to select a franchise that has a great track record of success. The good news is the trail is well blazed ahead of you. Learn from those who came before you, and you can increase your odds of reaching your destination.

You have three main ways to learn all about your future business.

  • The Franchise Disclosure Document, which every franchise company is required by federal law to provide to prospective franchisees. The FDD contains 23 items that everyone interested in this business should read.
  • A network of franchisees who can provide a font of information about their experiences with the business.
  • The franchisors executives and support staff, which every prospective franchisee has an opportunity to meet with and get to know before signing any documents.Six things you should know before putting a penny downYour costs Also in the FDD, you will find a description of what the contract will require of you. Obligations and restrictions can be found in Items 9 and 16. If you’re not prepared to live by rules associated with supplier choice or territory restrictions, cross the franchise off your list.The franchisors history Every franchise comes with a system, which means a particular way the business should be run. You can learn about the system from the franchisor’s representatives, as well as from the FDD. But your best source of information about how the system works in practice is to interview as many franchisees as possible. You should also interview former franchisees for insights into what can go wrong. A complete list of franchisees, current and former, can be found in the FDD.The responsibility of the owner From your interviews with franchisees, you will learn how well their business is functioning and if they’re making as much money as they expected. Find out how long it took them to get to profitability. Would they buy this franchise again?You couldn’t hope to glean this level of detail about virtually any other type of business. And certainly if you’re starting a business from scratch and you have to invent your systems as you go, you won’t know how much capital you should have on hand, let alone the best ways of doing things from day one. Still if you don’t want to follow someone else’s system and would prefer to invent your own, you may not want a franchise. A good way to get started is to contact a franchise coach to help you winnow down your list of potential franchises and check out franchises that are a good match to your interests and expertise.  Get your free evaluation today!Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a franchise coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at [email protected] or at (484) 278-4589.
  • Ready to make your dream of becoming an entrepreneur come true?
  • How well the franchisors system works
  • Before your due diligence is complete, you should know exactly what the day-to-day life of the franchise owner is about. Is the job all about sales or marketing or managing employees? Is it a job you want?
  • Exactly how the business should be run
  • In the FDD, you will find information about the franchisor’s business history, the backgrounds of its executives and whether it has been subject to any litigation or been through bankruptcy. Just as you wouldn’t hire an employee without checking into their background, don’t go into business with a franchisor that has a checkered past.
  • A franchisees obligations
  • You will find a complete accounting of your upfront costs, as well as ongoing royalty fees in the FDD. See Items 5 through 7. This includes your franchise fee and all the costs associated with starting up your business, including marketing and advertising.

© Dan Citrenbaum 2015

Experts Are Essential!

Ready to start your own business? Consult an Attorney and an Accountant

By Dan Citrenbaum

In an increasingly complex economy, you should take heart that no one knows it all. In fact, the trend is for people to specialize in ever more specific niches. But that’s no reason to shy away from starting your own business.

There’s an expert for everything you need to know to succeed.

You should consult them before you sign your name on any contracts. And yes, you will have to pony up for their fees, but count this as insurance against making rookie mistakes that can cost you a whole lot more down the line.

The two people most important to saving you a world of regret later are your accountant and lawyer. But not just any one will do. You need to find one who is an expert in the area about which you need advice.

Consult an Attorney

Just as you wouldn’t hire a civil attorney to defend you in criminal court, if you want assistance on buying a business, consult attorneys who make this their specialty.

If you’re buying a franchise, we highly recommend you consult a franchise attorney who has read hundreds of standard franchise contracts and can help you recognize potential pitfalls and help you figure out ways to protect your investment.

The most important task for the franchise attorney will be to review the Franchise Agreement and the Franchise Disclosure Document. Do not entrust this to an attorney who does not specialize in franchising. These documents can easily total 200 pages or more. You want your advocate to be someone who knows exactly where to focus their review.

An attorney can also help you:

  • Check trademark registration – Does your franchise use a name eerily similar to another local business?
  • Set up a legal entity – To protect yourself from third-party claims.
  • Negotiate a lease – A bad one can lock you into a costly expense for years to come.
  • For franchises, ensure you have a protected territory – Some franchisees discover only too late that the contract may allow another franchisee to operate within a block of their location, which fractures their market share.Just as you would never attempt to read up on the law so you can avoid hiring an attorney, you should not try to fast-track an accounting course to help you make smart financial decisions for your business.
  • Two main accounting issues exist for the entrepreneur, but, of course, they are the essence of your business. You need to be smart about:
  • Consult an Accountant
  1. How to finance your business and
  2. How you manage operations. Good mechanisms for measuring key indices of your business can help you correct errors early and capitalize on strengths.Accountants bring essential expertise drawn from experience working with hundreds or thousands of other businesses before you.As you have likely heard, most new businesses fail due to insufficient capitalization. Managing cash flow may be your most important responsibility even if it has nothing to do with your core ideas, talents or skills. And that’s the point. Hire an accountant. How else are you going to know if you actually have the next big thing if you can’t make it through the start-up phase.Ready to make your dream of becoming an entrepreneur come true?

Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a franchise coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at [email protected] or at (484) 278-4589.

Get your free evaluation today!

© Dan Citrenbaum 2015

Want to Go Green? You Can Find a Franchise for That, too!

Want to go Green? You can find a franchise for that, too!

10 Ways to Go Green with a Franchise

By Dan Citrenbaum

Recycle Reuse and Reduce. Since that iconic environmentalists’ maxim was coined decades ago, increasing numbers of people have developed an interest in going green and recycling has become big business — which is why so many franchises have popped up to capitalize on this trend.

You can find everything from shops that help people insulate their homes to those that sell alternative energy systems. There are franchises that recycle and refurbish computer equipment as well as those that repair old furniture.

So if you have always wanted to combine your interest in preservation and sustainability with making a good living, start researching green franchises today.

Not only will you get a business that aims to tread lightly on the planet, but you will get a full how-to system for running your business, everything from training to ongoing support.

10 Ways to Go Green with a Franchise

Green Cleaning Services

Everything from maid services to carpet-cleaning services that use only earth-friendly products.

Energy Auditing

These services will check a house’s energy efficiency, whether the walls are well insulated and air is leaking out cracks around windows and doors. You can help homeowners learn how to improve the energy efficiency of their homes.

Alternative Energy and Air Filtration

There are franchises that sell alternative energy options that help people reduce their energy costs as well as their ecological footprint.

Green Restaurants/Organic Food

A growing category, you can find companies that deliver organic food and restaurants that specialize in healthy food and green practices.

Recycle and Refurbish Computer Equipment

There are franchises that help large and small companies recycle their computer equipment. You can also find refurbishing centers that sell used equipment, which keeps perfectly usable computers out of landfills.

Repair Services

Really any repair business that helps us reuse existing products helps us go green. Lots of opportunities exist in this sector.

Restoration

In this era of big weather disasters, such as floods and tornadoes, restoration firms are flourishing to help people salvage their possessions, if not save their homes.

Green Car Washes

Like cleaning services, car washes that use eco-friendly products have been popping up in the franchise sector.

Clothing Resale

Used clothing is big business. There seems no end of people who need to get rid of perfectly good clothes and those that will snap them up just as fast. And franchises have grown to meet this need.

Lawn Services

Lots have been written about the damage done to the environment by pesticides used in lawn care. Find a franchise that specializes in green methods for maintaining a beautiful garden.

Ready to make your dream of becoming an entrepreneur come true?

Get your free evaluation today!

Contact Dan Citrenbaum to help you create the career you’ve always wanted. As a franchise coach, Dan brings years of experience helping people select and buy a franchise or existing business. You can reach Dan at [email protected] or at (484) 278-4589.

© Dan Citrenbaum 2015